Cleanliness Beyond Cities, Celebrities And Tokenisms

Goswami, Rajkamal (2014) Cleanliness Beyond Cities, Celebrities And Tokenisms. The Shillong Times.

Shillong Times_Goswami, Rajkamal_26 November 2014.pdf

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Ubiquity of garbage and the proclivity to freely litter is one of few cultural phenomena that unite the length and breadth of India. Therefore the enthusiasm that the ‘Swachh Bharat Abhiyan’ or Clean India Campaign has generated is noteworthy. It has cut across the political axes, media and civil society and aims to clean up the garbage and litter from the streets and other public spaces. Notwithstanding the cynics and critics’ questioning the feasibility of the campaign beyond the token gestures of celebrities and leaders wielding the broom, the buzz in the print and social media continues. However, the inordinate focus of the campaign on cities and towns seems to suggest that garbage doesn’t occur elsewhere. What about our forests? Given the perception that they are ‘pristine’ and ‘wilderness’ areas, are they automatically free from garbage and litter?

Item Type: Article
Additional Information: Copyright of this article belongs to The Shillong Times
Uncontrolled Keywords: Waste Management, Environmental Conservation, Kundul Gop, Mini Grand Canyon, Jaintia Hills
Subjects: C Publications by ATREEians > N Media Clippings
Divisions: Publications by ATREEians > Media Clippings
Depositing User: Ms Kalpana S
Date Deposited: 13 Jun 2017 10:58
Last Modified: 13 Jun 2017 10:58

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